In early 2021, I was assigned the responsibility of redesigning Hercampus.com. After 10+ years the website needed to be completely redesigned from the inside out. During this extensive project, I worked closely with our Development team, Creative Director and Community of users to create a Gen Z friendly design that made our website engaging and easy to use for all of our community members.
Merch Design for Outdoor Voices Boston in partnership with Chance. OV Bball Club was created for the Boston location. I worked with the team to create a T-Shirt Design, Sticker Designs, and Postcards to hand out to customers to raise awareness for the club! We worked through a few different iterations and I absolutely loved every round of this project.
Branding and Illustration work done for my coworker Iman Hariri-Kia. Launched in early April 2022, Cherry Picked is a coming-of-age newsletter ripe with relatable content. Think musings about the trials and tribulations of growing up! đ
What do you get when a designer runs their first half marathon? FREE TEAM T-SHIRTS. In early 2022 I ran my first half marathon with a few of my best friendsâŚwe call ourselves âThe Betches.â In return we started the Betches Running Club - Shut up and Run!
This was the first project I worked on with Outdoor Voices Boston! I created fun âFruit Gangâ themed merch for their 5k with Local Running Influencer Lydia Keating. We did a 4 color screen print that was printed ahead of the event as well as a one-color design that was printed on-site. It was SO cool to see something I had designed displayed for sale in one of my favorite stores!
A fun little color workshop with retro type.
In August 2021, Her Campus launched its first-ever digital issue featuring Tik Tok prodigy, Jalaiah Harmon.
Since then, the edit and design teams have collaborated on 5 immersive issues built entirely custom for the featured talent, a rising star amongst Gen Z.
Issues:
Summer 2021 - Jalaiah Harmon
Fall 2021 - Victoria Paris
Winter 2021 - Caroline Ricke
Spring 2021 - Nia Dennis
Fall 2022 - Maude Latour
Role: Creative Direction
Worked with the editorial and production team to create a mood board and style guide for cover issue design assets. Provided a shot list and direction for photography. Designed and built a completely immersive cover issue.
With so many things going on in the world, I thought it was only right to stylize a new mantra.
Bringing to life a lot of the sayings I have been hearing recently - hopefully, they can bring a little joy to these ~anxious~ times.
Smiley Face & OK Hand - The Noun Project
Fonts Used: Hothouse, Titling Gothic, Bello Script, Synthemesc
Interactive back to school shopping guide designed for Her Campus x Walmart.
As a member of the Brand + Editorial team at Her Campus Media, I have helped design and execute a number of logo + branding concepts for both digital use and physical events. Here are a number of campaign concepts I worked on personally.
I have been doing a lot of listening lately. Listening to my internet peers, listening to my coworkers, listening to my family + friends. Sharing ideas and thoughts on what we can do to be better.
One thing I am learning is how I can use my passion for art to design for good and ways in which it can support the #blacklivesmatter Movement. I am learning how I can be a better ally to POC. I am learning the importance of having these uncomfortable conversations.
My advice to you? Stop and listen. If you donât know what to say; Listen. If youâre feeling overwhelmed; Listen. If you want to help; Listen. It's the moment when we STOP and LISTEN that we truly start to LEARN.
10x19 is an annual project where artists are invited to reimagine the album artwork of their favorite albums for the year.
I personally, have never been invited to do so, but that didnât prevent me from taking part in the project on my own time! This is the second year, my twin sister and I took on the challenge ourselves by redesigning some of our favorites albums released in 2019. We were inspired to create our own unique color palette for this time around.
01. Heard it in a Past Life - Maggie Rogers
02. Sanctuary - Aly & Aj
03. Single Player Mode - Litany
An original content hub collaboration between Her Campusâs Edit & Design teams. As lead designer on this campaign, my responsibilities included: color & typography selection and original illustration aesthetic.
Boss Lady originated from a typographic exploration and has evolved into an on-going passion project. After the initial design, I was inspired to push it further. A poppinâ gif gave it movement, printing stickers allowed it to exist in an environment and passing it along to some of my closest 'âBoss Ladyâ friends gave it life. This has been one of my favorite passion projects, and the most important in terms of sharing a meaningful message with energetic visuals
Custom illustrations designed for an array of Her Campus Mediaâs social channels.
Letâs Get Lit - @hercampus
Food As Tuition Money - @spoonuniversity
Signs As Wines - @her20s
Signs As Bagels - @hercampus
10x18 is a project where artists are invited to reimagine the album artwork of their favorite albums for the year.
I personally, have never been invited to do so, but that didnât prevent me from taking part in the project on my own time!
This year, my twin sister and I took on the challenge ourselves and started off with redesigning 5 of our favorites albums released in 2018.
Trying to limit each cover design to three hours, emphasis on trying, I choose the same color palette from this yearâs challenge and reimagined some of my favs.
01. Denial in Paradise - Courtship
02. Ten Years - Aly & Aj
03. You Are Someone Else - Fickle Friends
04. Young Romance - Roosevelt
05. Venice Bitch - Lana Del Rey
